Yeah, never mind the ebay [sellers], Farnell are raping the prices on a commercial level.
33.07 eur = 43.65 usd
That"s only 6 dollars less than a base model Roku2, which is a slick 2385 powered media player with a psu, wifi, case, and, I am led to believe, significantly more codec support than the Pi. I"ll just throw that in as a "to ponder" item for those buying a Pi as an xbmc maxchine.
[Mod edited for language - Michael]